essen für uns

à la table, my friends! good food for all of us.

everything started with a street food stand and a blog about food - for foodies, by foodies.

the experience grew, new ideas and projects emerged, and the concept essen für uns was born. today, essen für uns offers high-quality catering, their own delicious products, and professional consulting in all gastronomy fields.

the challenge was to create a corporate design that subsumes everything under one roof.

we were inspired by the grids created by kitchen tiles as a connecting element. but also wanted to respect the differences of their umbrella brand, essen für uns, their catering brand - fein catering by essen für uns, and their products.

besides the small difference in the form and alignment of the squares, we colored fein catering in an earthy warm tone that alludes to the handicraft of cooking, combined with an edgy but delicate typo, to underline its importance in the family of essen für uns brands.

the product labels play with the grid design of essen für uns, but feature their own product colors for shoppable navigation.

creative direction
graphic design